Personalized, seamless shopping experiences across physical and digital channels

The physical and digital worlds have converged and with it so are retail channels. Retailers must embrace digital transformation to thrive in today’s competitive environment. It is essential to combine the best of digital and in-store to deliver personalized, seamless and differentiated customer experiences.

Microsoft Dynamics 365 Retail is now Microsoft Dynamics 365 Commerce – offering comprehensive omnichannel commerce across e-Commerce, in-store, and call centers.

Dynamics 365 Commerce enables retailers to build brand loyalty through personalized customer engagements, increase revenue with improved employee productivity, plus optimize operations to reduce costs and drive supply chain efficiencies.

Microsoft Dynamics 365 Retail


BENEFITS – Dynamics 365 Retail


Give your customers the option to purchase when, how, and where they want on any device by delivering frictionless and consistent engagement across online and offline channels.


See a comprehensive view of each customer on a unified commerce platform, respond to their needs at every level of engagement, and foster lasting relationships through intelligent tools that strengthen your brand.


Create personalized and seamless commerce experiences and integrated, optimized back-office operations through built-in AI and machine learning.


Grow your business with an end-to-end commerce solution that scales to your needs across both traditional e-commerce and emerging channels.


CAPABILITIES – Dynamics 365 Retail


Microsoft Dynamics 365 Retail commerce unifié omnicanalOmni-channel experience

Deliver a seamless, unified shopping experience by connecting digital, in-store, and back-office operations on an omnichannel commerce platform.

Offer consistent, frictionless engagement across online and offline channels. Let customers decide when, how, and where they want to purchase any device.

Streamline management across channels via a connected marketing and commerce platform – providing a single view of content, assets, promotions, inventory, and pricing.








Microsoft Dynamics 365 Retail expérience clientDigital commerce

Create engaging, intelligent digital storefronts with built-in web authoring and easy-to-use development tools.

Better engage shoppers by delivering personalized, appealing web experiences with content-driven commerce strategies.

Help customers find products easily – both online and in-store – with intelligent, context-aware product search.







Microsoft Dynamics 365 Retail business intelligence en temps réel

Real-time business intelligence

Get a 360-degree view of your customer by adding Dynamics 365 Customer Insights. Connect physical and digital storefronts into a single view of transactions, observational data, and behavioral data.

Empower your employees to foster lasting relationships through AI-driven recommendations, insights, and loyalty programs.
Maximize profitability with AI-driven recommendations of the right products at the right time and price.

Get an accurate view of inventory, centrally tracking product information, categories, assortment, and pricing.

Make informed, cost-effective inventory supply decisions with advanced analytics and machine learning.

Accurately forecast customer demand with actionable insights provided by historical sales and purchase data.

Streamline sourcing and replenishment, helping acquire the best prices from vendors and knowing the right moment to replenish inventory.

Microsoft Dynamics 365 Retail expérience magasin moderneCustomer experience

Develop customer loyalty programs and wish lists to build brand image and retain your customers.

Provide choice and convenience with connected ordering and fulfillment tools. Let customers buy online and pick up in-store or receive home delivery.

Personalize customer experiences across retail channels, helping exceed customer expectations through tailored product selection.







Microsoft Dynamics 365 Retail merchandising efficaceEfficient promotions and merchandising

Define product, category, catalog, customer, or channel-specific pricing rules and discounts.

Create and manage sales promotions across all channels, organized by store, catalog, or customer affiliation with accurate, real-time omnichannel sales and cost data.

Increase customer conversion with AI-moderated ratings and reviews that improve product selection and accelerate purchase decisions.

Expand customer choice through endless aisles, offering access to your full product catalog whether in-store or online, regardless of stock levels or location.