Health technologies encompass all the devices, medicines, vaccines, procedures and systems designed to streamline healthcare operations, lower costs and enhance quality of care.
Many healthcare executives are eager to get started on new projects that will give them an opportunity to test out some of the new innovations others in the industry have engaged in.
There’s nothing quite as exciting as artificial intelligence right now and with a rapid growth and exciting opportunities surrounding – it’s the best time to utilize its potential for healthcare marketing.
AI engines can reduce and mitigate risk of preventable medical scenarios in three critical ways:
Automate reminders – Great for helping patients take medication within a specific timeframe.
Identify people at high risk – Discovering those in need of medical intervention and trigger medical staff alerts to create custom care plans. IBM Watson currently testing this with opioid addiction issues.
Deliver personalized dosage recommendations – Based on each patient’s unique body chemistry and associated environmental factors.
This technology has the power to restructure the entire digital marketing system by changing data collections, fixing digital display advertising and making our digital transactions more secure. It’s not something to sleep on.
Robotics Process Automation (RPA)
One of the primary challenges facing healthcare organizations is managing and processing information spread across many internal and external sources, including clinical applications, lab information systems, third-party portals, insurance portals, radiology information systems, scheduling applications, ERPs and HR applications. Integration across these systems is often complex, and most healthcare organizations still often rely on humans to perform manual labor-intensive tasks to process information.
Finally, there is a solution that automates virtually any manual, repetitive, task that needs to be applied to content to ensure it is accessed and acted on as part of critical healthcare business processes. A new digital workforce made up of intelligent software robots is helping healthcare organizations automate the flow of information from multiple EHRs, partner ecosystems, finance and accounting systems, and payer portals without complex coding.
There are many applications in which Robotic Process Automation (RPA) can help healthcare organizations increase operational efficiency, lower costs and limit the possibility
of human error when processing information including:
Enrollment and patient eligibility
Medicare billing and compliance
Secondary claims management
Accounts receivable and denial recovery
Patient self-pay administration
RPA is complementary to existing systems and processes, enabling healthcare organizations to address gaps in existing processes where work is still being done manually.
The adoption of business intelligence and analytics has risen across multiple hospital departments. Dashboards are being used to monitor hospital operations, infectious diseases, readmission rates, population outcomes and more. This trend has encouraged other departments to consider it for themselves. we will continue to see more adoption of dashboards with advanced insights that take advantage of machine learning and data mining capabilities. IT will need to lead those initiatives and support data integration and access in order to make them operational.
Consider leveraging voice technologies in coming days. There’s a huge opportunity for healthcare marketers to stand out, especially when it comes to ranking for local search terms.
Options are endless for chatbots use cases in the healthcare space, from customer service to potential diagnosis of mild conditions – there’s plenty to be excited about within the technology.
VR is a great tool with unrivalled engagement. With such a new technology, be bold and come out with original content that may calm, excite or educate your customers for maximum impact.
Advanced Social Media
Although the pricing of social media management may be a little out of the league of many smaller companies, healthcare providers can leverage social media analytics solutions that will turn data into actionable insights.
Personalized Mobile Apps
Mobile apps are a great way to leverage user-centric relevant notifications to provide relevant and personalized user experiences to patients all over the world. You don’t always need to build a new mobile app to reach a new audience. Sometimes it’s best to form strategic partnerships with other popular mobile apps.
Use video to capitalize on user’s engagement and attention and don’t shy away from apps and platforms such as YouTube, Facebook video, Instagram and the newly founded TikTok for huge potential promotion.